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She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.The next day, based on the popularity of the visiting Inter-City Beauties, they were also entered into the Bather’s Revue.They would become known as the Inter-City Beauties.Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.The event had become so big, results of the prize-winners were later aired nationwide via radio.
The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.
At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.
Subsequent city finalists would be judged on personality and social graces during citywide summer events.
( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.
This city-wide festival was highlighted by a spectacular rolling chair parade down the famed Atlantic City Boardwalk.